A strong marketing strategy is a necessity for the modern world
Our approach is built on data analytics that allows us to track how companies interact with their cusomters and create a unique brand that fits them.
About Us
Capacitance Approach is a marketing and SEO startup built to support companies doing good in the world. Our goal has always been to be a part of the solution. If over half of the exisitng solar and roof installation companies are employing marketing strategies, can your company afford not to?
- Only 55% of renewable energy companies today have adopted a marketing strategy
- Over 75% of solar energy startups have expressed they do not track their customer Life Time Value (LTV) and have no direct strategies for creating marketing funnels.
- Over half of utility companies want to be involved in a conversation of providing a clear invoice to their customers
What can you expect for Capacitance AI?
- Capacitance AI writes weekly Google Posts customized to your business. You'll see compelling, keyword-optimized content that gets your business found on Google search and Maps results.
- Common problems that require such involved valudation such as A/B Testing, Ad copy and analysis, marketing brand guidelines, brand compliance and others are some of the results the AI solution solves for.
- Local SEO takes time. In the first three months, our customers see an average increase of customer actions (website visits, phone calls, etc.) as well as organic profile engagement (clicking into reviews, photos, etc.)
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01 What are some of the services Capacitance provides
Insight across audiences and stakeholders, sourcing new hypotheses, and validating applications across an entire market. This means no more wasted budget on the wrong strategy, the wrong messaging, the wrong channels, or the wrong audiences.
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02 Why even choose a marketing strategy, much less Capacitance?
Making critical business decisions without validating your assumptions can be harmful to the long-term success of your organization. Conducting marketing research provides you with the confidence and data to know you’re making the right call – and objectively validates that decision with a third-party voice, which means a much shorter path to convincing your stakeholders.
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03 What are some of the research methods we employ?
Qualitative and Quantitative Research.
In qualitative research, we seek to uncover deep thoughts, perceptions, feelings, inclinations, motivations, and needs through a technique called interpretive phenomenological analysis.
In quantitative research, we measure these perceptions and insights. We quantifiably understand how universal perceptions and priorities are, and how to group and segment our key customers or stakeholder groups.
We know what are some of the most common stopgaps organizations face.
How do you rank on your marketing knowledge below? Below is a confidence level calculation across over a 100 renewabale energy companies on their knowledge (Boston Consulting Group, 2019).
Identifying the Right Audience 100%
Matching Objectives to the Right Research Methodology 90%
Producing Insights with Strategic Guidance 75%
Services
Market Research
A statistically validated understanding of your audience can unlock higher tiers of marketing results
SEO Optimization
Proper SEO Optimization drives engagement, leads, and revenue while reinforcing the perceptions your brand should own.
Ad Management
Digital Advertising can be an effective way to drive leads and purchases through online advertising platforms.
Brand Strategy
A powerful brand can drive revenue, loyalty, retention, and referrals far more than an effective marketing campaign.
Pricing
Free Trial
$0One Month
- Customized Ad Management
- AI Written Blog
- Assessment of marketing landscape
- Data Analytics for insight on Ad Performance
- 6 month marketing strategy and brand review
Business Plan
$49per month
- Weekly Ad Management
- AI Written Blog
- Monthly assessment of marketing landscape
- Data Analytics for insight on Ad Performance
- 6 month marketing strategy and brand review
Custom Plan
Custom
- Custom data analytics scripts
- Business Framework writeups
- SBIR and STTR Fund Application Insights
- Ad Performance Management for all social media
- Overhaul of brand guidelines
Contact Us Today
Location:
West Lafayette, Indiana, US 47906
Email:
sales@capacitanceapproach.com